Our Belief
Fiori jewels was founded with a belief to encourage sustainable jewellery for everyone. Hence all our jewellery is made from laboratory grown diamonds which are conflict free diamonds as they can be sourced back to origin, when and where the diamonds were created.

The main problem in traditionally mined diamond is they are often tagged as “conflict-free” but it does not include negative environmental significance and humanitarian impact caused by diamond mining.

We feel it is important to define a conflict diamond in a much wider scope, combining the protection of the environment as well as the native communities who live in these areas and are often enforced to mine for diamonds.

Our Initiative
Each time you purchase an sustainable, ethical and affordable fiori product, your journey to sustainable lifestyle begins …

On every purchase we will plant a tree on your behalf which will be part of One Billion Tree-Planting Initiative.

The One Billion Tree Planting Initiative (or OBTI) is a daring global tree-planting campaign, led from the UAE, to collectively and transparently plant one billion trees around the world by the end of 2025.

Together, we can help protect our planet for future generations and improve the lives and livelihoods of the communities where we plant trees.

We are thrilled to announce our partnership with ,the world’s first blockchain-enabled fully integrated digital tree-planting platform, to harness our shared passion to make a huge impact on climate change.

Which means that together we can now:

  • Identify every tree planted with a unique TreeChain ID geolocation;
  • Travel virtually to each tree from our phones;
  • Know each tree’s story – its species, plant date, farmer and more;
  • Track carbon impact with easy-to-use dashboards